YELLOW BRICK ROAD STUDIOS
SHAMA SHAH
ABOUT
Shama is a Multidisciplinary Space Designer and Scenographer with an eclectic project portfolio. She has designed and created spaces for exhibitions, residences, retail, restaurants, entertainment, film and theater. She has also worked on spatial design and visualization projects for animation and visual art.
Shama has a Master’s in Scenography from Central Saint Martin’s College of Art and Design, University of the Arts London, UK. She got her Bachelor’s in Interior Architecture at the Faculty of Design, Center for Environmental Planning and Technology (CEPT) in Ahmedabad, INDIA
After graduating from Saint Martin’s, for over two years, Shama worked on the design development of live entertainment spectaculars at the Mark Fisher Studio in London. She has had the opportunity to apprentice under Mark Fisher and was part of the teams that designed stage sets for various shows and circus spectaculars like “We will rock you” and Cirque du Soleil’s “Ka”.
In 2004, she returned to India, and worked with Xheight Design Associates - a multidisciplinary design studio. With them she had the opportunity to work on the production design of the animated film "Arjun : A Warrior Prince", & features like Dhoom 2, Kartik Calling Kartik, Agent Vinod, Tigers ( initially White lies) and quite a few TVCs.
Shama has been working independently since 2010. She believes that design for space should be an extension to our personas and our needs, which can be underlined with pleasing aesthetics and good quality that can be used seamlessly.
At Yellow Brick Road Studios we offer complete interior design consultation - From Space Planning & Design to custom made end details and stylization.
PROJECTS
Interior Design for a Japanese style cafe
Interior Design for a Japanese style cafe
Interior Design for a Pan Asian Restaurant
Interior Design for a Pan Asian Restaurant
Production design for an energy drink commericial Client : Little Lamb films
Production design for an energy drink commericial Client : Little Lamb films
Interior Design and Brand Identity for a restaurant serving Indian fare
Interior Design and Brand Identity for a restaurant serving Indian fare
Production design for a soft drink commericial. Client : QED Films
Production design for a soft drink commericial. Client : QED Films The idea was to design a space that would reflect the nature of the script and the characters as well as tie in nicely with the brand. The usage of skewed lines, exaggerated surfaces and elements in the overall space compliments the quirky and eccentric family enjoying a lazy Sunday afternoon.The overall colors are monochromatic, soft and pastel with a splash of bright orange to tie in with the color of the brand.
MIRINDA TVC
Production design for a soft drink commericial. Client : QED Films
Production design for a commericial Client : Offroad Films
Production design for a commericial Client : Offroad Films
Production Design for an Fashion E-commerce company Client : Native Films
Production Design for an Fashion E-commerce company Client : Native Films
Production Design and Execution
Production Design and Execution
Production Design and Execution
Production Design and Execution
Set Design for a Theatre Production Clients: Rage Productions Production Design : Xheight Design Associates
Set Design for a Theatre Production Clients: Rage Productions Production Design : Xheight Design
Set Design for a Theatre Production Clients: Rage Productions Production Design : Xheight Design Associates
Set Design for a Theatre Production Clients: Rage Productions Production Design : Xheight Design Associates
Set decor for a Feature Film Film : Agent Vinod Production Design : Xheight Design Associates
Set decor for a Feature Film Film : Agent Vinod Production Design : Xheight Design Associates
Set Decor for an energy drink commercial Client : Electric Dreams Film Company Production Design : Xheight Design Associates
Set Decor for an energy drink commercial Client : Electric Dreams Film Company Production Design : Xheight Design Associates
Set Decor for a Television Commerical for an Insurance Company Client : Electric Dreams Film Company Production Design : Xheight Design Associates
Set Decor for a Television Commerical for an Insurance Company Client : Electric Dreams Film Company Production Design : Xheight Design Associates
Production Design for a Bubblegum Commericial Client : QED Films
Production Design for a Bubblegum Commericial Client : QED Films
Set Decor for a morning cereal Client : Dungarpur Films Production Design : Xheight Design Associates
Set Decor for a morning cereal Client : Dungarpur Films Production Design : Xheight Design Associates
Set Decor for a morning cereal Client : Dungarpur Films Production Design : Xheight Design Associates
Set Decor for a morning cereal Client : Dungarpur Films Production Design : Xheight Design Associates
Set Decor for a feature film Client : Excel Entertainment Production Design : Xheight Design Associates
Set Decor for a feature film Client : Excel Entertainment Production Design : Xheight Design Associates
Set Decor for a feature film Client : Excel Entertainment Production Design : Xheight Design Associates
Set Decor for a feature film Client : Excel Entertainment Production Design : Xheight Design Associates
Exhibition and Brochure Graphics for Deluxe Bearings - Exhibit at Automechanika Frankfurt 2006 Chief Designers : Xheight Design Associates
Exhibition and Brochure Graphics for Deluxe Bearings - Exhibit at Automechanika Frankfurt 2006 Chief Designers : Xheight Design Associates
Exhibition and Brochure Graphics for Deluxe Bearings - Exhibit at Automechanika Frankfurt 2006 Chief Designers : Xheight Design Associates
Exhibition and Brochure Graphics for Deluxe Bearings - Exhibit at Automechanika Frankfurt 2006 Chief Designers : Xheight Design Associates
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